Design Problem

  • Existing gateway page had a high bounce rate of 80%
  • New gateway page must get visitors into the site with minimal resistance
  • New gateway page must support mobile, mini-tablet, tablet & desktop
  • New gateway page must support dynamic promotional content
  • Must comply with WCAG 2.0 AA standards


Heuristic Evaluation

Competitive Analysis

User Testing





  • Layout of the new gateway page follows standard design pattern for login screens
  • New gatewate page's fluid layout supports mobile, mini-tablet, tablet & desktop
  • Bounce rate was reduced by 30%

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